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Understanding Your Connection...

Understanding begins with listening. The most helpful tip to listening is to be fully present. Straying from the present moment can be a wandering mind mid-conversation, distraction from a train of thought, or simply giving full eye contact. Active listsening is a simple process, easier said than done.

The same goes for listening online. Social listening involves lsitenign to conversations involving you and/ or your brand occurring on different social media platforms. The first stage of online social listening is comprised of four stages:

1. Monitoring – overseeing all mentions of your brand

2. Filtering – Is the brand mention positive, neutral, or negative?

3. Analysis – decidingwhat kind of response is required (also called Sentiment Analysis or Opinion Mining)

4. Action - Engaging in the conversation through comment, message, etc.



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