Understanding begins with listening. The most helpful tip to listening is to be fully present. Straying from the present moment can be a wandering mind mid-conversation, distraction from a train of thought, or simply giving full eye contact. Active listsening is a simple process, easier said than done.
The same goes for listening online. Social listening involves lsitenign to conversations involving you and/ or your brand occurring on different social media platforms. The first stage of online social listening is comprised of four stages:
1. Monitoring – overseeing all mentions of your brand
2. Filtering – Is the brand mention positive, neutral, or negative?
3. Analysis – decidingwhat kind of response is required (also called Sentiment Analysis or Opinion Mining)
4. Action - Engaging in the conversation through comment, message, etc.