Tips and tricks you can’t afford to miss
If your eCommerce store has hit a snag or you’re just starting out and want to be as efficient as possible, then these digital hacks are for you. Ecommerce has evolved throughout the internet’s short history. To keep up, read below for the latest hacks for your eCommerce business.
1. Go Mobile
Did you know majority of online users are mobile? Where the people are, sales follow. If your eCommerce store is not mobile-friendly, your customers may be entering a world of frustration when they go to your site on your smartphone. You definitely don’t want that to happen as it has the potential to ruin your brand in the eyes of your customers.
2. Use Social
One of the oldest methods of monetizing your online content is through setting up an eCommerce store. Before computers could play videos or anyone even thought of placing ads on a blog, people were buying and selling goods through online forums. Fast-forward to today where people run $500,000 eCommerce stores directly though Instagram. No buying a domain name. No building an email list. Nothing. The downside? Social platforms can change their algorithms at the drop at the hat, leaving once successful eCommerce businesses out in the cold.
3. A/B Test Like Your Life Depended On It
A/B testing is as simple as comparing and contrasting how well two different things work on your page. What you test can be as simple as changing your “Buy Now” button from green to red. Maybe from that, you find sales increase by 5%. Pretty good for just one simple change. And according to Respondr, the simple act of simple act of A/B testing raised $60 million for Obama.
“By Split testing the images used on the homepage they were able to increase sign up rates from 8.26% to 11.6%, which produced an extra 2,880,000 email addresses. The extra email addresses averaged a donation of $21 which results in $60,000,000 extra for Obama.”
If it worked for Obama, imagine what it can do for you.
4. Give Value Online With Your Content
You may have heard that Content Is King. Actually, Content is everything. Every time your customer makes contact with your content, they are forming an opinion of your brand. More positive experiences equal greater trust in your company, and as a result, more sales.
The key with content is to truly give value to your audience without expecting anything in return. It’s amazing how keenly and swiftly people can sniff out someone who is helping for their own benefit. Engage with your audience, ask questions, and provide content that will help answer their most burning questions.
Word Up: Content Lifestyle
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