The difference between Content and Context is a -Tent and a -Text.
Content – the wonderful stuff that makes up the internet. You create Content by simply using the internet. Monetize enough of your Content with Swomi Flyers to pursue your dream life and you’re living the Content Lifestyle. What does Content look like? Images, videos, texts, opening an email...any action you do online is Content.
Now meet Context. If Content is the Stuff that fills up the internet, then Context is the house to put all that Stuff! For example, Content can exist on a website, a blog, your smartphone, a desktop, as voice search, virtual reality, augmented reality, and more.
Actually the play between context and content is how memes are created. Memes change the meaning of an image by adding a caption.
...probably looks a lot different from this image.
Same content. Different context.
How To Make Content And Context Work For You
1. Rehash your best performing content
Look back in your archives, some Content sticks out more than others for being surprisingly well performing.
Take those top-performing pieces of content and transform them. Did you have an infograph that gained 500 Facebook shares?
Take the content in that infograph and create a video out of it.
Was one of your blog posts clicked on more than 10,000 times?
Turn that blog post into a series of bite-size, shareable quotes for social media using Canva. This helps give your audience more of what they already like. Plus it eases up the amount of content you need to create from scratch.
2. What Does Your Design Say About You?
What kind of experience do you want your visitors to have when they interact with your brand? Fun? High-End? Serious?
The design of your blog can change how your content is perceived. Marshall McLuhan explains in his book The Medium Is The Message that how Content is delivered directly affects meaning.
Certain symbols carry different connotations because those symbols are used over and over again. 3D generated graphics carry a very web 1.0 look. While flat, minimal designs say “I am a contemporary and on-trend.” Design acts as a visual analogy for a structure’s function.
3. Where Is Your Audience?
The shift from desktop to mobile is a huge context shift occurring as we speak. More than half of all online users are on smartphones. Because of this, more vertical-format videos are created to accommodate mobile viewing. Many companies, like Snapchat, don’t even have desktop versions.
Maybe your audience has gone voice search crazy. According to research, the world is going in the direction of voice search. Less typing on search engines and more speaking to voice-assistants. This is a drastically different context.
Because it is an auditory context, content needs to be highly personalized as people will only receive one answer from their voice-assistant. This is a huge contrast to scrolling through millions of search results.
Wherever your audience may be, Swomi automated technology finds your audience and connects them to your brand. Try one of our Swomi Flyers today!