Customer First. Give value with no expectations. Know your audience.
If you are just beginning your Content Lifestyle journey, then you have most likely already heard of customer-centric content marketing. Customer-First Content Marketing is a hot buzzword, and for good reason. Ever-evolving technological platforms and insatiable user appetites keep marketers on their toes.
Yet, it can be a challenge to truly be customer-centric as it is a mode of being new to many people, not just businesses. Here are three reasons you haven’t made the jump to being a truly selfless, audience-first Content Marketer.
You Don’t Know Your Audience
“We also define the customer in a broad sense: your employees, the customers of your customer and everyone in the ecosystems and networks of your brand, buyers and even of your content and media can be seen as a customer – or treated as one.”
How can you provide value when you don’t know who you are providing value to? It can be tempting to go guns blazing straight into creating content. But first research and at least know who you’re going to the front lines for. Keyword research and data analysis is a bit dry, but well worth it.
You’re Writing Irrelevant Content
“Value can be defined in many ways: from financial value for the business to tangible value for the customer, great customer experiences and moments of entertainment customers seek/love/value.”
Okay, so you have found your audience. But are you truly providing value for that audience? It’s like gifting your grandma a double-neck, cherry red electric guitar for Christmas. “Oh wow you really shouldn’t have… really, you shouldn’t.”
Sure that tactic works great if your niche is “Rockin’ Grannies.” This kind of mixup usually happens when you aren’t specific enough about who your niche is. Did your research show your audience is women over 60? Try digging deeper. You may just find out your niche is women over 60 who travel once a year and are currently retired. Now we’re talking.
You Need A Mindset Update
“Great content 'happens' when it becomes information, usefulness, interaction, a story, an answer, a smile, a meaning, anything revolving around that human experience”
Okay you did the research, wrote the blog posts, posted to social. Done. Done. Done. What’s missing? Your heart and mind needs to be in it too. Stick with us. We’re still talking about Content Marketing, we swear. At the end of the day, it’s all about people and the human experience. People are smart, intuitive, and can smell insincerity a mile away (even if only subconsciously). Besides, your brand can’t be built on a lie where you say you genuinely care for your customers, but then sell all their personal data at the snap of an investor’s fingers. Majority of online companies operate on this model. Don’t be another one.
Word Up: The Content Lifestyle
Instead, we aim to empower as many people as possible with the power of their online content. How? Swomi Flyers automatically connect your brand with a curated audience. Try your Swomi Flyer today!