2018 Triple Threat: Trending Tech Topics

Human Trust, Personalization vs. Online Privacy, Automation Technology

Here we are, giving you guys a hit of the Triple T’s – Trending Tech Topics. This one letter has a lot to say about the future. From everything about transforming the nature of work itself to relying on human trust to secure your digital universe. We’re just as excited as you to learn how this will unfold in our very-near future. Let’s do this!

 

Human Trust

 

Modern living has become synonymous with being connected via technology. Hopping on the back of technology is artificial intelligence. Everything from your coffee maker to your home is becoming infused with technology and artificial intelligence. The term, Internet Of Things (IoT) describes this hyper-connected lifestyle where all devices communicate with each other. But each new connection opens another vulnerability in security. {ijseo_redirect id=288} describes the effects of such a world:

"Traditional security techniques using ownership and control rather than trust will not work in the digital world. Infrastructure and perimeter protection won’t ensure accurate detection and can’t protect against behind-the-perimeter insider attacks. This requires embracing people-centric security and empowering developers to take responsibility for security measures."

While this refers to larger infrastructures for businesses, the main takeaway is that, ironically, trust will be central to securing your digital universe. And when your digital universe contains everything about you from who you correspond with online to your social security number, your online security will become just as important as locking your front door. Organizations will rely on their employees to be ever vigilant about carrying out proper security measures (infiltrating a Fortune 500 company can be as easy as an employee carelessly opening an email). In a similar vein, who we allow into our online social circle will be carefully selected. Our solution for this are Hubs. Only people you personally invite can be a part of your Hub. Hubs are based on trust and your real human relationships.

 


Personalization vs. Privacy

 

Right now, people are all tied up in a knot because they don’t know how a personalized online experience will play nice with a person’s online privacy. How are these two related and how do they overlap?

Personalization requires collecting a person’s content to provide personalization. You need to know what type of content a person consumes to be able to personalize what to show them next.

On the other spectrum, online privacy protects the user’s online content by restricting company access to personal information. And as we can see from the entire European Union and California passing historical data privacy laws, online privacy is an increasingly important part of life.

How does Swomi solve this conundrum? By giving users a platform where their content belongs to them. When the individual is in charge of their content, they have the CHOICE of how they want their content used. Do you want to give out all of your content for an easy, personalized experience? Or perhaps your online privacy is more important and you choose to keep your information to yourself. The keyword here is CHOICE.

 

Automation Technology

 

With Artificial Intelligence comes automation technology. They naturally go hand in hand as artificial intelligence, especially {ijseo_redirect id=289}, uses:

“highly scooped machine-learning solutions that target a specific task (such as understanding language or driving a vehicle in a controlled environment) with algorithms chose that are optimized for that task, is where the action is today.”

AI has the potential to transform the nature of work itself as AI will be in some way incorporated into every future digital service. Many people become afraid at the thought of a “robot” taking their job. But in reality, Automation technology will simply augment human tasks, not replace people all together. If anything, work can become more fulfilling, creative, and even fun.

For example, the AI and Automation Technology that comes with our Swomi Flyers can curate an audience that is specifically interested in your brand. It can then direct that curated audience to your blog or website.

Before automation, marketers spend hundreds of dollars and hours of research into connecting with their target audience. Thanks to the joys of automation, you can be connected with your ideal audience with as little as a single monthly subscription.

 

{ijseo_redirect id=117} Content Lifestyle

 

The future is the Content Lifestyle. What is the Content Lifestyle? Living an empowered life thanks to being able to benefit from your online content. Forget living to work or working to live. This looks like a life where you live to live. And the Content Lifestyle is built on automation technology, human trust, personalization, privacy, and, most importantly, your digital content. Learn more about the Content Lifestyle at Swomi.com.

2018 Triple Threat: Trending Tech Topics

Human Trust, Personalization vs. Online Privacy, Automation Technology

Here we are, giving you guys a hit of the Triple T’s – Trending Tech Topics. This one letter has a lot to say about the future. From everything about transforming the nature of work itself to relying on human trust to secure your digital universe. We’re just as excited as you to learn how this will unfold in our very-near future. Let’s do this!

 

Human Trust

 

Modern living has become synonymous with being connected via technology. Hopping on the back of technology is artificial intelligence. Everything from your coffee maker to your home is becoming infused with technology and artificial intelligence. The term, Internet Of Things (IoT) describes this hyper-connected lifestyle where all devices communicate with each other. But each new connection opens another vulnerability in security. {ijseo_redirect id=288} describes the effects of such a world:

"Traditional security techniques using ownership and control rather than trust will not work in the digital world. Infrastructure and perimeter protection won’t ensure accurate detection and can’t protect against behind-the-perimeter insider attacks. This requires embracing people-centric security and empowering developers to take responsibility for security measures."

While this refers to larger infrastructures for businesses, the main takeaway is that, ironically, trust will be central to securing your digital universe. And when your digital universe contains everything about you from who you correspond with online to your social security number, your online security will become just as important as locking your front door. Organizations will rely on their employees to be ever vigilant about carrying out proper security measures (infiltrating a Fortune 500 company can be as easy as an employee carelessly opening an email). In a similar vein, who we allow into our online social circle will be carefully selected. Our solution for this are Hubs. Only people you personally invite can be a part of your Hub. Hubs are based on trust and your real human relationships.

 


Personalization vs. Privacy

 

Right now, people are all tied up in a knot because they don’t know how a personalized online experience will play nice with a person’s online privacy. How are these two related and how do they overlap?

Personalization requires collecting a person’s content to provide personalization. You need to know what type of content a person consumes to be able to personalize what to show them next.

On the other spectrum, online privacy protects the user’s online content by restricting company access to personal information. And as we can see from the entire European Union and California passing historical data privacy laws, online privacy is an increasingly important part of life.

How does Swomi solve this conundrum? By giving users a platform where their content belongs to them. When the individual is in charge of their content, they have the CHOICE of how they want their content used. Do you want to give out all of your content for an easy, personalized experience? Or perhaps your online privacy is more important and you choose to keep your information to yourself. The keyword here is CHOICE.

 

Automation Technology

 

With Artificial Intelligence comes automation technology. They naturally go hand in hand as artificial intelligence, especially {ijseo_redirect id=289}, uses:

“highly scooped machine-learning solutions that target a specific task (such as understanding language or driving a vehicle in a controlled environment) with algorithms chose that are optimized for that task, is where the action is today.”

AI has the potential to transform the nature of work itself as AI will be in some way incorporated into every future digital service. Many people become afraid at the thought of a “robot” taking their job. But in reality, Automation technology will simply augment human tasks, not replace people all together. If anything, work can become more fulfilling, creative, and even fun.

For example, the AI and Automation Technology that comes with our Swomi Flyers can curate an audience that is specifically interested in your brand. It can then direct that curated audience to your blog or website.

Before automation, marketers spend hundreds of dollars and hours of research into connecting with their target audience. Thanks to the joys of automation, you can be connected with your ideal audience with as little as a single monthly subscription.

 

{ijseo_redirect id=117} Content Lifestyle

 

The future is the Content Lifestyle. What is the Content Lifestyle? Living an empowered life thanks to being able to benefit from your online content. Forget living to work or working to live. This looks like a life where you live to live. And the Content Lifestyle is built on automation technology, human trust, personalization, privacy, and, most importantly, your digital content. Learn more about the Content Lifestyle at Swomi.com.


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