Remember your reputation is how others perceive you (contrast this to your identity – how you see yourself). You want to give off certain clues and signals about what you want people to think about you. For example, to be perceived professionally as a lawyer, your online content would have fairly traditional design. Incorrect punctuation anywhere on your website could be deadly to your reputation. Others will best know to trust you when you present yourself in your photos wearing a well-tailored suit. In contrast, a musician or artist will most likely aim for people to perceive them as creative and original.